These are the basics of any business, but there can be added complications online. You need to address the following: 

• Content: This must be updated frequently. 
• Pricing: If you are selling direct for the first time, you may have problems with your distributors and retailers, who will not want you to underprice them. If you are selling brands by other manufacturers, there may be problems involved in selling in foreign marketplaces. Are you going to offer prices in a range of currencies? If so, which? 
• Stock Management: Are you going to use the same stock base to sell online and through your physical distribution channels? If so, you need an integrated stock management system. 
• Fulfillment: Precise information on order status is essential. Each order should have a tracking number so that the customer can get information on the status of the order right up to the point of delivery. If you haven't sold by mail order before, you will have to plan for packaging and fulfillment. This can be a major cost, and needs careful management. If, for cost or other reasons, you decide not to fulfill to certain countries, you must make that very clear on the web site. 
• Payment: How will people pay? What credit cards will you accept? How will you manage fraud? 
• Returns: What is your return policy? Studies indicate that returns can be a major cost for e-commerce. 
• Support: How will you support the products you sell online? You must plan for a support section on your web site to answer basic questions from customers. Will you also offer telephone and e-mail support? 
• Security: Security will be a central issue in an e-commerce strategy. Fraud and hacking of computer systems are ever-growing problems.