An alarming number of consumers abandon their attempts to buy online. One of the reasons given is a badly designed purchase process. Your purchase process must be reliable and very easy to use. It is a good idea to tell the customer upfront how many steps there are in the purchase process, and to keep that information prominently displayed at the top of the web page. An example of the purchase steps is as follows: "Shopping cart - Account - Shipping - Payment - Verify - Confirm."